During my UX Design course, I was challenged to find a problem I would like to help solve through UX

After extensively researching about all the problems around Fast Fashion, I created surveys, conducted interviews and competitor analysis as well as personas and customer journey maps to understand people’s online shopping habits and their frustrations when trying to shop ethically.

Understanding these frustrations along with examining the current market for solutions sparked the idea for see-through.

Scope of work:
UX, Branding, Browser Extension Design, Academic

Browser plug-in that works as a personal shopping assistant – it provides users with immediate and reliable information about the ethical and sustainable practices of the brands they're looking at.